Community Spirit and the Power of Grassroots Fundraising: Reflections on Croydon’s Incredible Effort
The simplicity and sincerity of this campaign remind us why charities and local organisations are such vital pillars of society.
Why Data Drives Success in Charity Campaigns: Lessons from Omaze
A key part of Omaze’s success lies in its sophisticated use of data, which not only enhances the donor experience but also strengthens relati
Case Study: How the Little Rescue Centre Raised Big Funds with a Targeted Campaign
The Challenges of Small Charities
The Little Rescue Centre had always operated on a shoestring budget, relying heavily on local volunteers
Captain Tom Foundation, Some Reflections
The Charity Commission's recent report found serious misconduct and mismanagement, notably surrounding the use of the charity's name for personal b
The Cost of Poor Data Quality for Charities: Lessons from Real-Life Issues
Unwanted Communications: Oxfam and Unwelcome Fundraising Requests
In 2015, several UK charities, including Oxfam and the RSPCA, came under
How the National Trust’s White Cliffs of Dover Campaign Became One of the Most Successful Appeals of All Time
The Importance of the White Cliffs of Dover
The White Cliffs of Dover hold a special place in British history and culture, embodying nation
UK Charities with Outstanding Direct Marketing Campaigns
Cancer Research UK: Bringing the Cause Home with Personalised Appeals
Cancer Research UK has long been recognised for its data-driven appro
The Power of Well-Managed Data for Charities: Unlocking Greater Impact and Funding Opportunities
Enhanced Decision-Making for Greater Impact
Well-managed data provides charities with clear insights into their operations and outcomes, em
How Cleaner Data Can Help Charities Illustrate Outputs and Outcomes for Grant Applications
Why Clean Data Matters
Clean data refers to data that is accurate, consistent, and free of errors or duplicates.
Help and Advice
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