Preparing for Earth Day: Why Clean Data is Key for Your Environmental Charity’s DM Appeal
If you’re planning a direct mail (DM) appeal for Earth Day, now is the time to get your supporter database in top shape.
The Key Giving Trends in the UK Charity Sector – Why Clean Data Matters
Understanding the Key Giving Periods in the UK
Several major fundraising moments define the year for charities:
Love and Data: Valentine’s Day Fundraising Campaigns That Hit the Mark
Why Data is the Heart of Great Fundraising Campaigns
Good data ensures that fundraising campaigns are relevant, engaging, and personalised.
The Ripple Effect: How International Politics Shapes UK Data in the Charity Sector
One clear example is the influence of US politics on data regulation and strategy.
Community Spirit and the Power of Grassroots Fundraising: Reflections on Croydon’s Incredible Effort
The simplicity and sincerity of this campaign remind us why charities and local organisations are such vital pillars of society.
Why Data Drives Success in Charity Campaigns: Lessons from Omaze
A key part of Omaze’s success lies in its sophisticated use of data, which not only enhances the donor experience but also strengthens relati
The Art of Great Fundraising Campaigns: Why Data-Driven Strategies Win
One standout area is health and medical research charities.
Small Charities, Big Data: How Clean Records Drive Compliance and Connection
The smallest charities often face unique challenges in data management.
The Cost of Poor Data Quality for Charities: Lessons from Real-Life Issues
Unwanted Communications: Oxfam and Unwelcome Fundraising Requests
In 2015, several UK charities, including Oxfam and the RSPCA, came under
UK Charities with Outstanding Direct Marketing Campaigns
Cancer Research UK: Bringing the Cause Home with Personalised Appeals
Cancer Research UK has long been recognised for its data-driven appro
